A buyer evaluating software used to open Google, scan a page of results and click three or four of them. Increasingly they ask an assistant instead, and the assistant replies with a shortlist. Two or three vendors get named. The rest are not ranked lower, they are absent from a conversation they never saw happen.
That created a measurement problem and a considerably harder second problem. Finding out that an assistant does not mention you is the easy half. Changing it is not, because these answers are assembled from published sources rather than from anything you control directly.
ModernTechLap was founded in 2026 to work on both halves: measure what the answers actually say, then do the publishing work that changes what those answers have to draw on.