Illustrative example
Every number on this page is made up, for a company called Northwind Signals that does not exist. It shows the shape of a real report, not a real customer’s results.
In one paragraph
A ModernTechLap AI visibility report shows every buyer question that was tested, what each AI assistant answered, which competitors were named instead of you, which sources those answers relied on, and a short prioritised list of what to change first. Each finding cites the prompt and answer it came from.
Appeared in
8
of 24 prompts
Top competitor appeared in
17
of 24 prompts
Assistants tested
4
on 14 Aug 2026
Source domains cited
31
2 of them yours
Fictional figures for a fictional company. Run conditions would appear here on a real report: assistants, date, location, language and account state.
The report reproduces each prompt beside its answer. Five of twenty-four are shown here.
| Intent | Prompt | Result |
|---|---|---|
| RecommendationAssistant A | Which companies would you recommend for industrial IoT security? | OpportunityTwo competitors named, you were not |
| Best-ofAssistant B | What are the best OT security platforms for manufacturers? | MentionedNamed third of five |
| ComparisonAssistant A | How does Northwind Signals compare with the market leader? | MentionedDescribed accurately, positioned as the smaller option |
| AlternativesAssistant C | What are the alternatives to the category leader? | OpportunityFour alternatives named, you were not among them |
| CommercialAssistant D | I need OT security for a mid-size plant. Which vendors should I evaluate? | OpportunityAnswer leaned entirely on one analyst roundup |
Share of the tested prompts in which each company appeared. The useful finding is rarely that you are invisible; it is which specific competitor owns the questions you should.
Where an assistant cited its sources, the report records them. This is usually the most actionable section: it names the specific pages that decide who gets recommended.
Each finding names the evidence it came from, so you can disagree with it.
Why it matters. These are the questions a buyer asks at the point of building a shortlist. Appearing on comparison questions but not recommendation ones means you get evaluated only once someone already knows your name.
What to do. Publish a direct, sourced answer to the three recommendation questions in this report, on pages that state who they are for and what the trade-offs are.
Why it matters. Nine of the thirty-one cited sources were the same page. Whoever that page includes gets named; whoever it omits does not.
What to do. Get accurate, current information in front of that publication, and get comparable coverage onto at least two other sources the assistants already read.
Why it matters. Two assistants described your category correctly. One described you as a general network-security vendor, which puts you in a different shortlist entirely.
What to do. Make the one-line description identical on your site, your schema, and the third-party profiles the assistants are drawing on.
Tell us what you sell and who you compete with. A researcher runs the questions and sends you the findings.