Research
Original studies on how AI assistants pick the companies they name: which sources they lean on, how answers differ between engines, and how much of it moves month to month. Every study publishes its method and its raw prompts, so the numbers can be argued with.
The first study is still being run
We are not going to fill this page with a summary of somebody else’s survey. The first benchmark is in progress: a fixed prompt set across the assistants we test, repeated over time, measuring how much the recommended shortlist actually moves in a B2B software category.
In the meantime, the method it will use is already published, and the sample report shows the shape of the output.
The AI Search Brief
How AI assistants answer buying questions, which sources they lean on, and what that means for tech brands. Sent when we have something worth sending.